Ethan Cross: Why use a pen name?

The Story Plant

EthanCrossThere are a lot of different reasons to use a pen name. The obvious one being that people can’t say, spell, or remember your real name. I also know some authors who use a pseudonym because of a conflict with their day job. For example, one such author writes dark, bloody horror novels by night and is an assistant principal by day. There are other authors who change names in order to re-invent themselves and escape a poor record of sales under a separate alias. But yet another great reason to do so is because you want to explore multiple genres.

The publishing industry wants authors to be established as a brand just like any other product. They want people to be able to pick up any Ethan Cross novel and know what to expect. It’s a sound business principle. It’s kind of like the concept of Pepsi versus Mountain…

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